If you had to come up with a slogan to sum up the society we live what would it be? Perhaps L’Oreal have come closest with ‘Because you’re worthy it!’ That sentiment; you deserve it, you matter, is actually behind most advertising.
I was listening to a radio show when someone said they loved Christmas because it was the one time of the year when we think about others. It made me think – is that true? Is L’Oreal’s slogan turned on its head for a couple of weeks at Christmas? I have to say I’m not convinced about that.
There is a danger that we can carry the 'because I’m worth it' idea over into our reading of the Christmas story. Why did Jesus come – because I’m worth it! Actually yes Jesus is important but actually it’s all about us we can think. But you notice as you read through Luke 1 and 2 that man is almost missing. The real focus is on God.
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